Brand Strategist & Strategy | Redefining Brands Bend OR | Citizen + Co

We ally with brands that are in need of clarity - teaching them to think differently about how they speak and guiding them in the process of developing an identity that values people, progress, and purpose above all else. We are here to help you build a better brand.

What is

your why?


Does your company know why it exists? If we asked you what you do, you might find the question easier to answer because it’s more familiar. So why do we ask you about your “why?”

Because of identity.

Now more than ever in history, identity drives decision making. It’s true for you, it’s true for us, and it’s true for the people who are your customers. If you don’t know who you are, what you care about, and why you exist; then your customers won’t know either and they’ll probably go to someone else.

So, we’ll ask you again, what is your why?