Strategic Intent Framework

I want to introduce you to an area of brand positioning called Strategic Intent. To clarify Strategic Intent is to define the key initiatives that will carry your brand’s mission forward. Strategic Intent helps keep your brand’s mission statement accountable to narrow, focused goals that all people in your organization are moving towards. It causes your people to believe in greater possibility, while keeping them always mindful of what you are specifically working to accomplish. Remember, your customers don't buy what you do, they buy why you do it, so to be able to build towards Strategic Intent we must be clear on vision, mission, and purpose. Watch the video below to learn all about this tool and how to implement it in your business’ context.