see the work
Dr. Kelly came to me with a brilliant product, but a blurry position.
Dr. Kelly had a brilliant formula, a beautiful visual identity, and a bold vision for changing oral health. What she needed was a brand that could pull it all together—a brand that positioned her product as the smarter choice in a space saturated with shortcuts and slogans.
Thump Coffee came to me with an obscure sense of purpose.
The owners had an authentic yet ambiguous understanding of their brand’s purpose. They needed help articulating it clearly so their people could embrace it and their cafe cultures could embody it.
Green State Coffee came to me with an idea and little else.
Their dream was to create the first drive-thru coffee business where every single aspect of the business model was environmentally conscious and sustainability-driven.
Operating with a sustainability ethos in an industry known for waste was a compelling idea but they needed more.
Spoken Moto came to me with a dream for change.
Although they got their start with a clear and compelling vision, competing staff opinions regarding brand identity and direction became cancerous to the culture.
Tired of the exhaustion that came from this identity crisis, they longed to restore their place in the community as an inclusive hub where all could belong.
City Without Orphans came to me looking for direction.
They had many active initiatives but needed help aligning those initiatives under a common goal. The sad truth is that the needs in the foster care community are many and the people willing to help are few. They needed help clarifying what their purpose was so people in the community would be moved to action.
the portfolio
Dr Hops wanted to make the most of this moment.
I was brought in by the team at zö agency to provide leadership in strategy and branding for their client, Dr Hops. I facilitated multiple workshops and strategic sessions with the leadership team at Dr Hops, and subsequently created their brand messaging, a brand book, website copy wireframe, slogans, and their tagline: "Make the most of this moment."
Adventure Wagon wanted to create their own path.
I was brought in by the team at Hosel to provide leadership in strategy and branding for their client, Adventure Wagon. I facilitated multiple workshops and strategic sessions with the leadership team at Adventure Wagon, and subsequently created their brand messaging, a brand book, and their tagline: "Create your own path."
Hearst needed a strategic approach to renaming their flagship TV program.
I was brought in by the team at zö agency to provide a strategic and systematic approach to the renaming of a flagship television program (Xplore) and tagline/slogan composition for their client, Hearst Media. I facilitated multiple workshops and strategic sessions with key members of the executive team at Hearst, and subsequently delivered a shortlist of 7 highly-vetted names and taglines/slogans that they loved.
Face/Change Alliance wanted to normalize the conversation.
I was approached by the founders of Face/Change Alliance (F/CA) to provide leadership in strategy, positioning, and messaging. I facilitated multiple workshops and strategic sessions and subsequently created their brand messaging, positioning, cultural markers, slogans, and their tagline: "Normalize the Conversation." I was also hired to wireframe and write copy for the entire website.
Poppits needed to brush better.
I was brought in by the team at zö agency to provide a strategic and systematic approach to the composition of brand messaging for Poppits. I facilitated multiple workshops and strategic sessions with key members of the executive team, and subsequently created their brand messaging, a brand book, and their tagline: "Brush better."
Hunter Communications needed strategic leadership for their fiber internet expansion.
I was brought in by the team at zö agency to provide leadership in strategy, positioning and messaging for their client, Hunter Communications; a fiber internet company on the west coast. I facilitated multiple workshops and strategic sessions with the leadership team at Hunter, and subsequently delivered on website copy/wireframing for multiple landing pages, business insights from a SWOT analysis, and multiple narrative briefs and nested strategy briefs to provide creative ideation and direction for upcoming digital campaigns.
Recovery Network of Oregon believed recovery is yours.
I was brought in by the team at zö agency to provide leadership in strategy, positioning, and messaging for their client, Recovery Network of Oregon. I facilitated multiple workshops and strategic sessions with the leadership team and subsequently created their brand messaging, positioning, cultural markers, slogans, and their tagline: "Recovery is yours."
Tetherow Resort wanted to get back to the heart.
I was approached by the founders of Tetherow Resort to provide leadership in strategy, positioning, and messaging. I facilitated multiple workshops and strategic sessions and subsequently created their brand messaging, positioning, cultural markers, slogans, and their tagline: "Back to the heart." This work was used by their internal marketing team as the primary resource to inform all ongoing campaigns and customer acquisition strategy. Since having done this work with them, they've received numerous accolades; the most prestigious of which came in 2023. Condé Nast Traveler named Tetherow the #28 resort in the world and #1 in the Pacific Northwest.