Spoken Moto was caught within the tension of an identity crisis. The ownership group knew exactly what they were trying to build, but strong staff opinions regarding brand identity and direction produced a reputation they never wanted: they were making patrons feel cast out like outsiders rather than welcomed as friends.

Spoken Identity Workshop™ -Brand Development - Brand Strategy - BrandBook® - Copywriting - Social Media Strategy - Creative Direction - Customer Experience - Interviewing/Hiring/Training - Internal Procedures and Manuals - Culture and Leadership Development - Ongoing Consultation

Since their BrandBook® was published and it’s ideas disseminated into all customer and culture-facing expressions of the brand; Spoken has been able to rebuild their image - most dramatically through the rebuilding of their teams. Equipped with a clearer sense of direction and purpose, the ownership group is reinvigorated in their passion for this work and is committed to their future growth.