Thump came to me with an obscure sense of purpose.
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The Challenge.
Thump wanted to more deeply engage their customers and team members around the ideas and passions that drive them. But rather than rallying support around abstract and ethereal ideas, they wanted to stoke buy-in from both the people on their teams and the people in their cafes around real, tangible commitments. Commitments to community, decency, and shining brightly in a dark world.
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The Work.
Spoken Identity Workshop™ - Brand Development - Brand Strategy - BrandBook® - Copywriting - Social Media Strategy - Creative Direction - Customer Experience - Interviewing/Hiring/Training - Internal Procedures and Manuals - Culture and Leadership Development - Ongoing Consultation
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The Outcomes.
Since their BrandBook® was published and it’s ideas disseminated into all customer and culture-facing expressions of the brand; Thump has increased it’s year-over-year growth targets, opened new locations, and expanded the reach of its wholesale product footprint into new markets across the US, Canada, and Australia.
Words only say
so much.
We encourage you to pay Thump a visit and experience them for yourself.